Everyone knows that outfit trends are always evolving and changing, but what about the accessories that pair with an outfit? Michael Kors said it best when he exclaimed, "I've always thought of accessories as the exclamation point of a woman's outfit." This quote speaks volume in an ever changing fashion industry, we are always looking for the latest and most stylish trend. This new accessory trend is more than just a fashion statement, it is a way of life. Pura Vida has come a long way in the past few years. Here is the story of an accessory brand that has inspired me, and kept me coming back for more! When it all began..It was the summer of 2010- Two friends from Southern California- Griffin Thall and Paul Goodman- went on a trip to Costa Rica. Griffin and Paul quickly fell in love with the lifestyle. The breathtaking sunsets, perfect waves for surfing, unique beach towns and friendly people were the highlights of the trip. One day after surfing, these two friends came across two artisans named Jorge and Joaquin, they had colorful string bracelets, which captured the essence of Costa Rica; simple beauty. Unfortunately, Jorge and Joaquin were struggling to make a living as artisans. Griffin and Paul wanted to help these men out somehow, so they asked the artisans to make 400 bracelets for them to take home. [Our Story] Meanwhile, back in San Diego..Griffin and Paul were able to put these bracelets on display at a local boutique, and they sold out within the week. But these bracelets were more than just a friendship bracelet, they symbolized a movement, to celebrate the little things in life- “Pura Vida”, which translates into “pure life” in Spanish. Pura Vida is more than just a saying, it’s a lifestyle. This lifestyle represents enjoying the little moments that life has to offer, and just living life to the fullest extent. Griffin and Paul wanted to spread the joy and spirit of Pura Vida, to do so, they teamed up with Jorge and Joaquin and several other Costa Rican artisans. They were able to create handcrafted bracelets in several color combinations, making sure each one was unique. [Our Story] Pura Vida quickly grew in popularity.. from selling a few bracelets a week, to now having a global movement with millions of bracelets sold each year. This movement had a positive impact on more than 800 artisans in various communities such as Costa Rica, El Salvador, India and more. They can all depend on having a steady income and a safe work environment due to all the support from Pura Vida fans. Giving back is a core principle of Pura Vida. They are always looking for new ways to give back and more charities to support. To do this, they created the Charity Collection. They have partnered with more than 175 charities around the world to donate more than $2 million to causes we care about over the past few years. [Our Story] I added a photo of a bracelet pack that deals with anxiety disorder awareness, 5% of proceeds go to help Anxiety & Depression Association of America. This is something I personally struggle with, and it's good to see awareness being brought to this disorder. Pura Vida has your essential accessory needs!They sell everything from bracelets, rings, necklaces, anklets and even monthly subscriptions! The subscriptions include a monthly bracelet club and/or monthly jewelry club. Visit this link to find out more about these exclusive subscriptions and pricing. The perks don’t stop there! Anytime you check on their website, a coupon for 10% off or more will appear on the bottom of the screen. Get even more lucky and spend a certain $$ amount to get free shipping. (for my last purchase I spent $35 and received free shipping!) Another sweet deal you can get is, during checkout you have the option to select a mystery bracelet for $4 or a mystery ring for $8! After completing your purchase and receiving your product(s), you'll notice another small surprise! I'll leave that up to you to discover. My monthly bracelet subscription-March always on trend..Some current trends they feature on their homepage include; engravable jewelry (that can be totally customized to your liking), style packs and more! Pura Vida can also be seen in local small businesses around California. The owner of Urban Beach House, which is located near Del Mar, was interviewed by a Pura Vida representative for having a large representation of the brand. This local shop carries a lot of goodies from Pura Vida! Click this link to watch the full interview on Instagram!
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